Aug 31, 2006 6:12 pm US/Central
Macy's Makes Snafus On Signs At Marshall Field's
Three Bordering Streets Mislabeled Inside Store
by Jon Duncanson
CHICAGO (CBS) ―
If first impressions are everything,
Macy's apparently isn't making a good one here in Chicago.
CBS 2's Jon Duncanson shows us why the new owner of
Marshall Field's may not have the street smarts to take over a Chicago landmark.
A sign at Marshall Field's
State Street store says something magical is inside. So we walked right on in, down the aisle, down the escalator and on the maps that Macy's drew, there was the magical street they border: "Randolph Avenue."
Not surprisingly, since it Randolph is a street, not an avenue, the sign had some shoppers confused. "Marshall Field's always got that right," one shopper said.
On the south side of Macy's the new out-of-towners proclaim it: "Washington Avenue."
But on the old Marshall Field's sign inside the store, it doesn't say avenue, it says street.
And on the east side of the building, Macy's labels mislabels Wabash Avenue "Wabash Street"
Macy's never called CBS 2 back about the snafu. So we asked retail expert Jennifer Waters of
Dow Jones MarketWatch about it.
"Talk about your major faux pas. Obviously, it says they haven't quite dotted all their i's and crossed their t's. That was just plain sloppiness on their part. And there's really no excuse for it," Waters said.
Randolph Avenue? Wabash Street? Washington Avenue? How hard is that to get right?
In fairness, the Chicago Transit Authority just spelled the Belmont stop the Blue Line "Bemont" stop on all of its trains.
And Thursday, we discovered Rand McNally calls Randolph Street "Randolph drive."
Call this a typical mistake of the new kid in town; always trying to change things the minute they arrive.
(© MMVI, CBS Broadcasting Inc. All Rights Reserved.)
