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CBS 2 Launches Local Ad Network
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CBS 2 CHICAGO LAUNCHES FIRST-OF-ITS-KIND
REVENUE SHARING PARTNERSHIP WITH
LOCAL BLOGS
AND SOCIAL MEDIA
WEBSITES
CBS 2 Chicago today announced the launch of
the CBS 2 Local Ad Network, a first-of-its-kind partnership between a major
media company's owned television station and local bloggers and social media Web
sites.
CBS 2 is one of six CBS-owned stations
across the country that are now syndicating local news "widgets" to a variety of
blogs and hyper-local sites in the communities they serve. Each widget will
feature top local headlines and images with links to the video and text stories
on the CBS station's site. Included
in the widget is a companion banner advertisement.
CBS 2 will deliver real-time news feeds to
the widget, allowing the content on the local partner sites to constantly change
and update 24 hours a day.
CBS 2 now has the ability to offer
marketers the ability to broadly and efficiently reach a local audience, while
remaining attached to the CBS 2 brand and content.
In exchange for publishing the CBS 2 local
news widgets, owners of the local sites will receive a portion of the
advertising revenue generated by CBS 2, which will be responsible for selling
the ad inside each widget.
Local sites that have already become
members of the CBS 2 Local Ad Network include http://www.thelocaltourist.com/ and
http://www.cubsfx.blogspot.com/
The recruitment and management of local
blogs and social media sites that will form the core of the CBS 2 Local Ad
Network is being administered by SyndiGO, a new division of Seevast Corp., a
leading provider of advertising networks and network enabling services. For
more information please visit https://pvn.pulse360.com/pvn/verticals/cbs-chicago/.
The CBS 2 Local Ad Network already has
received support from major advertisers such as
AT&T.
"CBS2Chicago.com has experienced
unprecedented growth over the last five years," said Joe Ahern, President and
General Manager of CBS 2. "The future could not be brighter with our new Local
Ad Network partnership."
"The
CBS Local Ad Network again positions
CBS 2 and our other stations across the country at the forefront of an
unprecedented locally focused venture," said Jonathan Leess, President and
General Manager, CBS Television
Stations Digital Media Group. "After first setting the standard for local news
coverage online, our stations now lead the effort to engage other local sites –
and we invite them to share in the revenue. The CBS Local Ad Network also opens up exciting new
avenues for our advertising partners to efficiently extend their reach to valued
local audiences while associating themselves with our CBS brands and content."
The CBS Local Ad Network has also been launched in
Boston (wbztv.com), Dallas/Fort Worth (cbs11tv.com and
ktxa.com),
San Francisco (cbs5.com) and Denver (cbs4denver.com). The roll out will
continue over the next several weeks and also include the CBS-owned stations in
New York (wcbstv.com), Los Angeles (cbs2.com and kcal9.com),
Philadelphia (cbs3.com), Minneapolis-St. Paul (wcco.com), Miami (cbs4.com), Sacramento (cbs13.com), Pittsburgh (kdka.com) and Baltimore (wjz.com).
CBS 2 is part of the CBS Television
Stations, a division of CBS Corporation.
PRESS CONTACT: Elizabeth Abrams, CBS 2 Chicago, (312)
202-3465
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