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Mar 12, 2008 1:37 pm US/Central

Wrigley Co. Unsure About Cubs Park Naming Rights

Chairman: Company Usually Promotes Brands, Not Wrigley Name

CHICAGO (AP) ― The chairman of Chicago-based Wrigley says the gum maker hasn't decided whether to make a bid for the naming rights of Wrigley Field if they become available.

The historic ballpark got its name while owned by the Wrigley family, which sold the Cubs decades ago.

Bill Wrigley Jr. is chairman of the confectioner. During a morning shareholder meeting, he said his family has "great passion" for the Cubs and baseball.

But Wrigley says the company promotes its individual brands, not the Wrigley name. And he says Wrigley would "evaluate it like we would any other opportunity" if naming rights become available.

Tribune Company is selling the team, and chairman Sam Zell says he'd consider selling the stadium's naming rights.

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Wrigley says the company promotes its individual brands, not the Wrigley name. And he says Wrigley would "evaluate it like we would any other opportunity" if naming rights become available.